Devin Booker debuted a new 'Pink Aurora' Player Exclusive (PE) colorway of his Nike Book 1 signature shoe during a game against the Warriors. The 'Aurora Flip' PE showcases a vibrant pink hue and is the latest iteration…
NBA THE RUN, a new basketball game developed by Play by Play Studios, has been announced for PC, PlayStation 5, and Xbox Series X|S. The game is slated for release in 2026, promising a next-generation basketball experie…
The NBA and AWS have launched a new AI-powered stats platform designed to enhance the fan experience. This collaboration leverages machine learning to provide deeper insights and analysis of player and team performance.…
Flashscore has launched a 'Follow Player' feature for basketball and ice hockey, allowing users to track individual athlete performance. The update aims to enhance user engagement by providing personalized sports data a…
NBA 2K26's Update 2.0 has been released, focusing on gameplay adjustments and enhancements to the MyPLAYER experience. The update aims to improve player movement, shooting mechanics, and overall game balance based on co…
The NBA and AWS are teaming up to enhance the fan experience with AI-powered analytics and personalized content delivery, leveraging AWS's cloud infrastructure to provide deeper insights into the game.
The NBA and AWS are teaming up to leverage cloud and AI technologies to enhance game broadcasts, personalize fan experiences, and drive innovation across the league.