Sky Sports has launched 'Halo,' a TikTok channel dedicated to female sports fans, aiming to provide engaging content and foster a community. The channel features exclusive interviews, behind-the-scenes access, and highl…
Sky Sports shut down its Halo TikTok channel after only three days due to widespread criticism of its perceived sexist content. The decision highlights the challenges of appealing to diverse audiences on social media an…
BBC iPlayer is evolving its streaming strategy, drawing inspiration from Sky's approach to live sports and on-demand content. This analysis explores the potential benefits and challenges of this shift, focusing on perso…