hololive Production Launches "holoday" on Twitch

On October 29, 2025, COVER Corporation announced the launch of "holoday," a collaborative online event between hololive production and Twitch. This initiative represents a strategic move to broaden hololive's reach and engage with Twitch's extensive user base.

Event Overview

"holoday" is designed as a multi-faceted online event featuring various hololive talents. The specific content and format of the event are tailored to appeal to Twitch's audience, suggesting a focus on interactive and engaging streaming formats.

Strategic Rationale

The collaboration with Twitch is viewed as a key element in hololive production's expansion strategy. By leveraging Twitch's established platform and large user base, hololive aims to increase its visibility and attract new viewers. This partnership allows for the exploration of new content formats and engagement strategies that are well-suited to the Twitch environment.

Key Aspects of the Collaboration

Platform:

Twitch, a leading live streaming service.

Objective:

To expand hololive production's audience and engagement.

Content:

Varied, interactive streaming formats featuring hololive talents.

Implications and Future Outlook

The success of "holoday" could pave the way for further collaborations between hololive production and Twitch. The event's performance will likely be closely monitored to assess its impact on audience growth and brand awareness. This initiative underscores the growing importance of strategic partnerships in the virtual entertainment industry.