Subscription Revenue Showdown: Kick, Twitch, and YouTube in 2025

For streamers in 2025, choosing the right platform is crucial for maximizing revenue. Subscription models are a significant income source, and understanding the revenue splits offered by each platform is essential. This article compares the subscription revenue splits of Kick, Twitch, and YouTube, helping streamers make informed decisions.

Kick: The Challenger with a Generous Split

Kick has quickly gained popularity by offering a highly competitive subscription revenue split. As of 2025, Kick offers streamers a 95/5 split, meaning streamers receive 95% of the subscription revenue, while Kick retains only 5%. This is the most favorable split among the three platforms and a major draw for streamers looking to maximize their earnings.

Twitch: The Established Giant with Varying Splits

Twitch, the established leader in live streaming, offers two subscription revenue splits: 50/50 and 70/30. The standard split is 50/50, where Twitch and the streamer each receive 50% of the revenue. However, some streamers may qualify for the 70/30 split based on factors like viewership, subscriber count, and adherence to Twitch's partner program requirements. Reaching and maintaining the 70/30 split can be challenging, making Kick's 95/5 split particularly attractive.

YouTube: The Versatile Platform with a Solid Split

YouTube offers a 70/30 subscription revenue split for its channel memberships. Streamers receive 70% of the revenue, while YouTube retains 30%. While not as generous as Kick's split, it's still a competitive option, especially considering YouTube's vast reach and diverse audience. YouTube's strength lies in its video-on-demand (VOD) capabilities, allowing streamers to build a library of content and attract viewers beyond live streams.

Key Considerations Beyond Revenue Splits

While revenue splits are a crucial factor, streamers should also consider other aspects when choosing a platform:

• Audience: Where is your target audience most active?
• Features: Which platform offers the features you need for your content?
• Community: Which platform has a community that aligns with your values?
• Monetization Options: What other monetization options are available (e.g., ads, sponsorships, donations)?

Conclusion: Choosing the Right Platform for You

In 2025, Kick offers the most favorable subscription revenue split (95/5), followed by YouTube (70/30), and then Twitch (50/50 or 70/30). However, the best platform for you depends on your individual needs and audience. Consider all factors, including revenue splits, audience demographics, features, and community, before making a decision.