Fender Unveils American Professional Classic Series

Fender has officially launched the American Professional Classic series, marking a significant shift in its USA-made instrument offerings. The new series is positioned as the entry point into Fender's American-made lineup, providing musicians with a more accessible option without compromising on core features and quality.

Key Features and Design

The American Professional Classic series focuses on delivering essential Fender characteristics. While specific details regarding included models and features are emerging, the emphasis is placed on providing a streamlined experience. It is understood that the series will offer a selection of popular models, such as the Stratocaster, Telecaster, Precision Bass, and Jazz Bass.

Core Elements

Essential Features:

The series prioritizes core Fender design elements, such as classic body shapes, pickup configurations, and hardware appointments.

USA-Made Quality:

Instruments are manufactured in Fender's USA factory, ensuring a high standard of craftsmanship and quality control.

Accessible Price Point:

The Classic series is designed to be more affordable than other American Professional models, making USA-made Fenders accessible to a broader range of players.

Market Positioning and Impact

The introduction of the American Professional Classic series is expected to broaden Fender's appeal within the guitar market. By offering a more accessible entry point, Fender aims to attract players who desire USA-made quality but may have been priced out of the existing American Professional range. The series is anticipated to compete with other high-quality, mid-priced instruments in the market.

Potential Benefits

Increased Accessibility:

More players can now access USA-made Fender instruments.

Market Expansion:

Fender can potentially capture a larger share of the mid-priced guitar market.

Brand Loyalty:

The series may foster brand loyalty among players who can now afford a USA-made Fender.