A new messaging app, Arattai, has been launched in India, aiming to provide a 'Swadeshi' alternative to existing messaging platforms. Developed by Zoho Corporation, Arattai has garnered attention and endorsement from prominent figures like Dharmendra Pradhan.

The app's launch comes at a time when there's increasing interest in locally developed technology solutions. The call to 'Adopt Swadeshi' resonates with many, and Arattai hopes to capitalize on this sentiment by offering a messaging platform built with Indian users in mind.

While details about specific features and functionalities are still emerging, the focus on being a 'Swadeshi' app suggests an emphasis on data privacy and security, potentially aligning with Indian data protection regulations. Further information regarding Arattai's unique selling points and roadmap is expected to be released soon.

The launch of Arattai marks an interesting development in the Indian tech landscape, showcasing the growing capabilities of Indian developers and the increasing demand for homegrown technology solutions.