India's tech landscape welcomes a new player: Arattai, a messaging application developed by Zoho Corporation. The launch has garnered significant attention, particularly with the endorsement of Union Minister Dharmendra Pradhan, who urged citizens to 'Adopt Swadeshi' and support the India-made app.

Arattai aims to provide a secure and feature-rich messaging experience while promoting indigenous technology. Developed by Zoho Corporation, a well-known name in the software industry, Arattai seeks to offer a viable alternative to existing messaging platforms.

The app's launch comes at a time when there's a growing emphasis on supporting local businesses and technologies in India. Dharmendra Pradhan's endorsement further highlights the government's commitment to promoting 'Swadeshi' initiatives in the tech sector.

While details about Arattai's specific features and functionalities are still emerging, the app's focus on security and user privacy is expected to be a key differentiator. As it enters the competitive messaging app market, Arattai's success will depend on its ability to attract users with a compelling user experience and robust feature set.

The launch of Arattai marks a significant step in India's journey towards technological self-reliance. With the backing of prominent figures like Dharmendra Pradhan and the expertise of Zoho Corporation, Arattai has the potential to become a leading messaging platform in the country.